the project
about
We created minimalistic design with the main focus on the unusual bottle shape that would convey
the brand’s innovative approach and be suitable
for active people. The main idea: everything you need in one bottle.
Solution
To create a packaging design that could evoke the emotional response from the target audience and will suit their lifestyle.
Task
Dynamic professional who balances a career with an active lifestyle. Their values: innovation, comfort, energy.
target audience
DUET is an innovative line of hair care products presented in 3 series: for normal, dry and oily head skin types.
design process
We’ve made packaging shape that reflects these values through an innovative, compact, and portable design made for active, enthusiastic people.
The product is designed for dynamic professionals with an active lifestyle who value innovation, comfort, and energy.
soft touch
Soft surface for a pleasant
and comfortable feel during use
debossed lettering
Such letters add depth
and a refined, high-end feel
smoothed edges
Smooth bottle edges symbolize
easy and smooth integration into
daily routine
conditioner container
Slightly smaller container, balancing the typical lower conditioner usage
shampoo container
Slightly larger container to accommodate higher shampoo usage
The Bottle cap
Ergonomic cap for easy opening and closing
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